‘How big can Chattoo become?’ was one of the frequently
asked questions at the interviews for a Chattoo internship. Seb Brock, one of
the founders of Chattoo, had been impressed by the quality of Shiplake pupils’
questions and input at the recent product trials for the new app. He
subsequently invited applications for a 3 month internship.
‘It is a laid-back internship. We will not be contacting you
everyday but we want interns to act as a bridge between us and the market,’ Seb
told the interns just 24 hours after Chattoo had become available on the App
Store. ‘Sadly we are too old to be part of the target market. We need your
input and your feedback.’
Chattoo are going for a ‘soft launch’. No money has been
invested in advertising the app as yet. Over the coming months the company want
to develop the app’s functions and they are looking for ideas from the interns
on how they would like to see the app move forward.
With Chattoo’s inclusive approach the interns will be kept
informed of business objectives and strategy. Currently the company aim for
weekly growth of 10% as they aim to met the targets on their growth matrix. If
they can maintain that growth their business mentor believes that they should
be able to attract the investment capital which will fund a phase of serious
marketing involving technology blogs, television and appearances on stage at
events.
‘I can see benefits from using the app for a night out. I
would Chattoo my friends,’ said Markus Grun, introducing a new verb to the
English language.
Chattoo will undertake some split testing. The five interns
– Will Clarke, Chloe Goodman, Markus Grun, Annabel Seward and Suilven
Wagner-Piggott – will receive different screens. Chattoo’s systems developer
will investigate which prove to be the most user friendly and promote usage.
